“Digital signage has fantastic potential, potential which, in my experience, is rarely realised by the majority of digital signage users.
End-users often like the idea of digital signage. Retailers may see the advantages of being able to quickly update content to advertise, for example, umbrellas when it’s raining. Schools may be impressed that they can schedule healthy eating messages to play at lunch time. However, once the system is installed they don’t have the time or know-how to get the most from their installation….”
Read more at Digital Signage.com
High-quality content is the missing ingredient from many digital signage installations – Switched-on Media writes for DigitalSignage.com
“Digital signage has fantastic potential, potential which, in my experience, is rarely realised by the majority of digital signage users.
End-users often like the idea of digital signage. Retailers may see the advantages of being able to quickly update content to advertise, for example, umbrellas when it’s raining. Schools may be impressed that they can schedule healthy eating messages to play at lunch time. However, once the system is installed they don’t have the time or know-how to get the most from their installation….”
Read more at Digital Signage.com